Alex Franklin Lecture

Theres no B'ness like no B'ness 50 cent (2003) Pimp

Considering the hiphop "ho"

From the years of "Mc Lite", "Queen Latifah" , "Salt n peppa" and "Girls from the nineties". These women had particular roles into building a hard and strong attitude towards woman and how they should go about in everyday life. In the nineties women are dressed in full, wearing trousers even baggy clothing at the time. It seems interesting at how women have been stripped from this image and now an accessory within a video, eye candy or as hip hop has developed "Ho"

Hip Hop is  a multi billion dollar marketing understand of that artist aren't just promoting their album, it's also marketing consumer. Such as louis vuitton, prada,gucci etc.

The "Ho" is the most use deroicolly used term to the pimp is what makes a pimp, a power statement such as the video of Snoop Dogg is presented + Pimp 50 Cent--> "Power of the gaze"

Women made to be a disposable, desirable, to put out, to be sexy, dressing well for in this case a master the pimp.

Form + Function

Women in dog leashes, power over power from the pimps eyes, statement of they are the animal aka pet in other words to them to get treats when they do something good.

Urban consumer - Black

Busta Rhymes, Pass the conversia - consumer from the drink label was re engineered into a way that they sold lots within the year. As Busta designed a whole song based around it and he was an A-lister within this time. People were buying the brand to almost replicate the fact that they are like busta.

Cristal - 2006 - P Diddy - Racist of the fact there concept shows to be more upper class than to have a black person rap about there product

Looks as G-unit, The clothing line launch photos emulated their clothing packaged as a meth laboratory

The low camera angle shows that there the matter, king, big boss if you and that there looking down so that makes you feel like a child, a person that doesn't know you, ---> in PIMP 50 cent is wearing a t-shirt involving Scarface aka Tony Montana // Al Pacino. A powerful drug lord who raised himself up from the bottom to the top of the brink of the most highest criminal within Miami.

Young urban consumers are from 13 - 34 in age range

Robin thicke blurred line , lyrics references towards rapists. I found this very interesting that they let this  one get launched live and that they were only banned in Edinburgh and another place.